{'It’s like they’ve erupted out of someone’s subconscious': the way horror has taken over contemporary film venues.
The biggest shock the film industry has encountered in 2025? The comeback of horror as a dominant force at the UK film market.
As a category, it has notably outperformed previous years with a 22% year-on-year increase for the UK and Ireland film earnings: over £83 million this year, versus £68 million the previous year.
“In the past year, not a single horror movie hit £10 million in UK or Irish theaters. Now, five have achieved that,” says a box office editor.
The major successes of the year – a recent horror title (£11.4 million), another hit film (£16.2m), The Conjuring Last Rites (£14.98 million) and the sequel to a classic (£15.54m) – have all hung about in the cinemas and in the popular awareness.
Although much of the expert analysis highlights the unique excellence of certain directors, their triumphs suggest something shifting between viewers and the genre.
“Viewers often remark, ‘This is a must-see regardless of your genre preferences,’” explains a head of acquisition.
“Such movies experiment with style and format to produce entirely fresh content, connecting with viewers on a new level.”
But outside of creative value, the steady demand of frightening features this year implies they are giving audiences something that’s greatly desired: catharsis.
“Currently, cinema mirrors the widespread anger, fear, and societal splits,” observes a horror podcast host.
“Scary movies excel at tapping into viewers' fears, amplifying them, allowing you to set aside daily worries and concentrate on the on-screen terror,” says a prominent scholar of classic monster stories.
Against a real-world news cycle featuring conflict, immigration issues, political shifts, and climate concerns, ghosts, monsters, and mythical entities connect in new ways with filmg oers.
“Some research suggests vampire film popularity correlates with financial downturns,” says an star from a popular scary movie.
“This symbolizes the way modern economies can exhaust human spirit.”
Historically, public discord has always impacted scary movies.
Experts reference the surge of European artistic movements after the WWI and the turbulent times of the post-war Germany, with movies such as early expressionist works and Nosferatu: A Symphony of Horror.
Subsequently came the 1930s depression and classic monster movies.
“The classic example is Dracula: you get this invasion of Britain by someone from eastern Europe who then causes this infection that gets spread in all sorts of ways and threatens the Anglo-Saxon heroes,” notes a commentator.
“Thus, it mirrors widespread fears about migration.”
The specter of immigration inspired the recently released rural fright The Severed Sun.
The filmmaker explains: “I aimed to delve into populist rhetoric. Specifically, calls to restore a mythical past that favored a privileged few.”
“Secondly, the idea that you could be with someone you know and then suddenly they blurt out something round the dinner table or in a Facebook post and you’re like, ‘Where did that come from?’”
Maybe, the current era of celebrated, politically engaged fright cinema started with a sharp parody released a year after a divisive leadership period.
It ushered in a fresh generation of horror auteurs, including a range of talented artists.
“It was a hugely exciting time,” comments a director whose film about a violent prenatal entity was one of the time's landmark films.
“I believe it initiated a trend toward eccentric, high-concept horror that aimed for artistic recognition.”
The same filmmaker, who is writing a new horror original, adds: “Over 10 years, audiences’ minds have been opening up to much more of that.”
Concurrently, there has been a revival of the genre’s less celebrated output.
Recently, a nicke l venue opened in the capital, showing cult classics such as a quirky horror title, The Fall of the House of Usher and the 1989 remake of Dr Caligari.
The re-appreciation of this “gritty and loud” genre is, according to the venue creator, a direct reaction to the algorithmic content pumped out at the cinemas.
“This responds to the sterile output from major studios. Today's cinema is safer and more repetitive. Many popular movies feel identical,” he states.
“On the other hand, [these indie works] feel imperfect. They seem to burst forth from deep creativity, free from commercial constraints.”
Horror films continue to challenge the norm.
“These movies uniquely blend vintage vibes with contemporary relevance,” observes an expert.
In addition to the return of the insane researcher motif – with two adaptations of a classic novel imminent – he forecasts we will see fright features in the near future addressing our present fears: about AI’s dominance in the near future and “vampires living in the Trump tower”.
In the interim, a biblical fright story a forthcoming title – which narrates the tale of Mary and Joseph’s struggles after Jesus’s birth, and features well-known actors as the sacred figures – is planned for launch soon, and will undoubtedly cause a stir through the faith-based groups in the America.</